Officina Profumo-Farmaceutica di Santa Maria Novella

Exploring the world’s oldest pharmacy in Florence, Italy. Officina Profumo-Farmaceutica di Santa Maria Novella in Florence is a testament to the city’s enduring legacy of artistry and tradition. Founded by Dominican friars in 1221, the pharmacy began as an apothecary within the monastery’s cloister, crafting remedies from medicinal herbs. It gained international fame when Catherine de’ Medici commissioned the iconic Acqua di Santa Maria Novella in 1533. Today, the pharmacy enchants visitors with its opulent interiors, showcasing frescoed ceilings, antique apothecary jars, and elegantly packaged products. Despite modern advancements, the brand remains committed to time-honored techniques, using natural ingredients and artisanal craftsmanship. Whether seeking historic elixirs or luxurious self-care items, each product tells a story of Florence’s rich heritage. Visiting Santa Maria Novella is more than a shopping experience; it’s an immersion in history, beauty, and craftsmanship, offering a timeless connection to Florence’s past while remaining relevant in the present.